Analysis and Comparison of Ulysses and the Sirens and “Siren Song” - Free Essay Example

Sample details Pages: 3 Words: 768 Downloads: 6 Date added: 2019/02/20 Category Literature Essay Level High school Topics: Poetry Analysis Essay Did you like this example? Introduction In the human experience, it is so easy to fall for simple tricks that seem like acts of kindness. One way to prove this is the mythological creature the siren. The sirens sing a beautiful song, which seems like an act of kindness, but they sing it for evil. The song traps sailors on an island where they die. Don’t waste time! Our writers will create an original "Analysis and Comparison of Ulysses and the Sirens and â€Å"Siren Song†" essay for you Create order In the painting Ulysses and the Sirens, John William Waterhouse uses the scene of Sirens trying to mesmerize Odysseus’ crew to show that it is easy for humans to get distracted by their problems and become easily overwhelmed, while in â€Å"Siren Song†, Margaret Atwood uses the same scene to show that humans often get deceived by people who seem kind, but actually hope for the worse. Poetry Analysis The poem by Atwood takes place in the thoughts of a siren. Whoever hears the siren song dies, but the speaker is tired of singing it. She is claiming that the song is a call for help, but this could easily be another trap In the poem, the speaker states, â€Å"This song is a cry for help: Help me!† (Atwood 22) In conclusion, the speaker is saying she is trapped and has no escape, we will never know whether this is just another trap or if she is being honest. Research about the Poet Atwood was born in Ontario, Canada on November 18, 1939. She started writing at the age of 5. Since then, she has written 27 poems. Not only has she achieved this much, she also earned a master’s degree in English Literature from Radcliffe COllege in 1962. Her poems all basically have the same theme, which is human behavior. Out of all of her achievements, her best was probably winning the PEN Pinter Prize for the spirit of political activism in 2016. Atwood is a very experienced and encouraging writer. She claims that the only reason the female characters in her poems are suffering is because every woman she has talked to about personal experiences has suffered. In conclusion, Atwood is a great role model for anyone who is looking for a future in writing. Not only is she a great writer, her poems are very inspirational and interesting. Painting Analysis The mood of the painting can be described as overwhelming, which demonstrates the idea that Odysseus’s crew is overwhelmed with stress. The poem demonstrates stress in comparison to human experiences by showing the sirens as problems, and Odysseus’s crew as the humans being overwhelmed by their problems. The sirens are tempting and deceiving, while the crew is trying their best to not fall for the trap, it is very hard for them which causes stress. In conclusion, the artist is trying to show that humans have to use all of the strength they have to avoid their temptations. Even though the sirens are singing as beautifully as they could, the crew thought ahead of time and planned for temptations. Research About the Artist John William Waterhouse lived a very fulfilling life. He was born on April 6, 1849. He produced over 200 paintings in his whole lifetime. The paintings by Waterhouse depicted scenes of tragedy, betrayal, and love. Sadly, Water house died at the age of 68 due to cancer. His last painting made was titled The Enchanted Garden. Even though Waterhouse had cancer, he still continued to perservere with his painting and he ended up being very succesful. In conclusion, Waterhouse worked hard and it payed off in the end of things, no matter what age he was, he was still very prosperous. Theme that Connects Poem and Painting The main theme that connects the poem and painting is deception. The sirens are very deceptive creatures just simply by singing. In both the painting and the poem, the sirens are singing and tricking sailors who pass by simply using flattery. In conclusion, the painting and poem both have a very universal theme, which is to not fall for simple temptations. Conclusion In the painting Waterhouse uses the scene of Sirens trying to mesmerize Odysseus’ crew to show that it is easy for humans to get distracted by their problems and become easily overwhelmed, while in â€Å"Siren Song†, Atwood uses the same scene to show that humans easily get deceived. The painting and the poem both express the idea that humans are easily tricked by small obstacles or even each other. Both the painting and the poem had two different moods, yet they still have the same theme. The painting has a mood that shows stress, however the poem has a mood of sadness. The theme of these two pieces of art is deception.

Gene Presents Moral And Ethical Dilemmas Essay - 1659 Words

Introduction: Huntington s chorea, commonly referred to as Huntington’s disease is an utterly devastating diagnosis for not only the patient affected directly with the disease but also for their biological children. Huntington’s disease is an inherited genetic disorder which causes the death of brain cells resulting in physical and mental abnormalities that worsen over time until certain death. As if that were not bad enough, the off spring of Huntington’s disease affected patients have a 50% chance of inheriting the gene. (Mayo Clinic, 2014) Genetic testing is the only way to diagnose this disease. (PubMed: Predictive testing, 1976) Testing positive for the gene presents moral and ethical dilemmas for those people. Early symptoms of the disease are usually subtle in presentation and are often misdiagnosed in the early stage of the disease. The symptomology includes alterations of personality, mood or mental capabilities. People affected by Huntington’s disease gradually exhibit a lack of coordination followed by an unsteady posture and gait resulting in the inability to even stand still. This behavior could mimic other diseases such as a stroke, multiple sclerosis, or Parkinson’s disease. (Alz.org, 2016) As the disease progresses the physical effects on the body become more apparent and pronounced. This includes a decreased ability to walk or talk. Movements become jerky and uncoordinated making even the smallest tasks such as buttoning a shirt, nearly impossible. WhileShow MoreRelatedThe Field Of Reproductive Technology1484 Words   |  6 Pagesscience limitless potential (Finsterbusch, 2008). However, due to the exponential growth rate of this technology, ethical uncertainties and implications surrounding genetic and reproductive science is vast. Many individuals are for this emergence seeing genetic and reproductive science as a way to better humanity one human at a time. However, many are still unsure of the ethicality and moral standing surrounding a science that seems to â€Å"play God.† Those in favor of continuing to expand this technologyRead MoreGenetic Engineering : A New Technology1311 Words   |  6 Pagesof getting any particular gene or trait from the millions of different plants bred. Unwanted genes can be transferred along with more desirable genes, or while one desirable gene is gained, an undesirable gene can be gained as well because genes of both parent plants are mixed together and re-arranged either randomly in the offspring. These problems keep plant breeders from improving their crop. On the other hand, genetic engineering allows the transfer of one specific gene or just a few of interestRead MoreThe Ethical Dilemma Of Designer Babies1305 Words   |  6 PagesShould parent be allowed to genetically engineer their children? : The ethical dilemma of designer babies. Background The idea of designer babies has been present in science fiction literature and films for decades. From Huxley’s novel Brave New World, in which babies are grown in vats and there is no such thing as family, to the 1997 film Gattaca, in which children who are genetically engineered are considered superior and a person’s value is based entirely on their DNA (Molina, 2016). An ideaRead More Immorality of Human Cloning Essay1550 Words   |  7 Pagesdevelopment. On February 23, 1997, the birth of the first cloned sheep, Dolly, was announced. Since then, it seems that science has progressed faster than moral understanding. Each breakthrough in genetics presents us with both a promise and a dilemma. The promise is that we may soon be able to treat and prevent diseases such as cancer and Parkinson’s. The dilemma is that we will have the power to manipulate our very nature-- to choose the sex and other genetic qualities of our next generation in attempts toRead MoreSolving Ethical Dilemmas1611 Words   |  7 PagesSolving Ethical Dilemmas in the Accounting Profession LaKeesha Lawler ACC/260 January 14, 2011 Dan Jensen Solving Ethical Dilemmas in the Accounting Profession The Dilemma of an Accountant Baker Greenleaf was one of the Big Eight accounting firms. Daniel Potter was a highly ethical accountant that placed a lot of value on integrity. He was hired to work as an accountant for the firm. Baker like many other firms was faced with a dilemma that tested the firm’s ethical standingsRead MoreThe Controversy Of Genetic Engineering1369 Words   |  6 Pagesare faced, not with some far off concept, but instead a glaring cause for concern already upon us, ethical philosophy is playing catch up to activities that have already taken place. Now the ethics community and average citizens alike are being forced to ask tough questions such as: Is genetic engineering ethical? If we allow genetic engineering what rules should be in place? And what are the moral issues that we should be asking about genetic engineering? This essay will attempt to bringRead MoreEssay on Humas Overcoming Nature1487 Words   |  6 Pagesreally exist. People simply looked to the Bible for reassurance about then unexplainable phenomenon. With the development of a scientific method and the industrial revolution, people began to recognize reason in their world through science. In the present day, the general public in their quest to discover all of natures secrets depends on science and its reason. Rogets Dictionary declares that science includes the observation, identification, experimental investigation and theoretical explanation ofRead MoreThe Use Of Gmo Foods1145 Words   |  5 Pagesbiological and medical research, production of pharmaceutical drugs, experimental medicine, and agriculture. The use of gene technology in food production has become interesting due to increased needs of food as well as its improved quality with the application of gene technology to plants and animals, goals can be achieved mo re quickly than by traditional selection. Consequently, ethical dilemmas are opened concerning the eventual negative effects of production of genetically modified food. It seems thatRead MoreA Research On Genetic Engineering1407 Words   |  6 PagesGenetic Engineering is all about genes, which are made of DNA; the chemical inside the nucleus of a cell that carries the genetic instructions for making living organisms. It is a very broad term that covers a range of techniques that allow for the artificial addition, deletion or rearrangement of sequences of bases in DNA in order to alter the observable form and function of an organism. (Science Group, 2014). Genetic Engineering was first discovered in the 1970s when scientist discovered how toRead MoreEthics in Research Essay740 Words   |  3 Pages However, abundant as this information may be, it is important to maintain an ethical outlook to all research topics. As research and its subsequent experimentations advance in light of new generations, the idea of ethics becomes a more prominent issue. Researchers must be aware of the conflicts that their research may bring about. They must know how to address their findings in a moral way appealing to the pro and cons. Researchers can not simply accumulate data. Coupled

William Griffith Wilson Co-Founder of Alcoholic Anonymous

William Griffith Wilson, also known as Bill Wilson, or Bill W. was born on November 26, 1895 in Dorset, Vermont. He was brought into the world at the home and business of his parents Emily and Gilman Wilson, The Mount Aeolus Inn and Tavern. As Bill grew up into a boy his parents marriage fell apart and had abandoned him only to be raised by his grandparents. Bill’s father never returned home after a business trip, and his mother went abroad to study osteopathic medicine. (â€Å"Bill Wilson†, 2012). In his early teens Bill showed great determination in everything he did. For instance, there was a time he spent months just building a wooden boomerang. He eventually became his football teams captain, and was the principal violinist in his school†¦show more content†¦Determined to get better, he checked into a hospital and underwent the treatment at that time for alcoholics, the barbiturate and belladonna cure, also known as purge and puke. (Pudgett, (nd)). Regardl ess of how he felt, he continued to do what he needed to do to stay sober. His permanent sobriety began on December 11, 1934. As Bill lay in the hospital, the thought came to him that there were thousands of hopeless alcoholics who might be overjoyed to have what was so freely given to him. He felt as though he could help some of those alcoholics. Then those he helped, might in turn work with other struggling alcoholics, passing on the message. Bill, then came to understand how helping others would be imperative to his recovery.( Cheever, 2004). After his release from the hospital, he managed to stay sober but returned to the hospital quite often to help other alcoholics undergoing detox. It was during this time that Bill faced his moment of truth at the Mayflower Hotel and began his association and friendship with Dr. Bob Smith. Bill and Dr. Bob helped each other first and then reached out to other alcoholics. Soon they began to hold meetings for recovering alcoholics so that the y could support their recovery group and welcome others who were looking for help, struggling or not; these meeting are now known as Alcoholics Anonymous. (Pudgett, (nd)). Mahatma Gandhi onceShow MoreRelatedManaging Information Technology (7th Edition)239873 Words   |  960 PagesStevens Institute of Technology Daniel W. DeHayes Kelley School of Business, Indiana University Jeffrey A. Hoffer School of Business Administration, The University of Dayton E. Wainright Martin Kelley School of Business, Indiana University William C. Perkins Kelley School of Business, Indiana University Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City SaoRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesrather than intuitive or informal rule-of-thumb knowledge. Based on his experiments and observations as a manufacturing manager in a variety of settings, he developed four principles to increase efï ¬ ciency in the workplace: Frederick W. Taylor, founder of Scientiï ¬ c Management, and one of the ï ¬ rst people to study the behavior and performance of people at work. scientiï ¬ c management The systematic study of relationships between people and tasks for the purpose of redesigning the work process to increase

Value of Change Information and Meaning †MyAssignmenthelp.com

Question: Discuss about the Value of Change Information and Meaning Making. Answer: Introduction: Sony is one of the multinational associations around the globe. Sony Corporation was set up in 1946, in Tokyo, Japan by Mr Ibuka. The basic focus of Sony is in electronics, gaming and fiscal services and is in like manner known for its extended business. The association in like manner made it on top and made an astounding number of offers and total salaries(Sony Global - Sony Global Headquarters). Till the mid-2000s, Sony was a massively advantageous association however in the midst of the late 2000s; it started to experience mishaps as a result of a couple of reasons such broad log stick of the world economy, the ascent of various contenders and general calamities in Japan, for instance, seismic tremor and so on. In this way, the association furthermore need to take off change so that it will remain engaged and strong in the market. The project that had been proposed for change is the FeliCa memory stick in the phone of Sony which is Sony Ericson (Suparta, Wayan). Along these lines, the path toward saving and securing the data ought to be conceivable with the guide of the phone. The project has a movement of making the life of the endorser of being less difficult and viable. Before entering this change, there are numerous components to consider as the lifestyle, the specialists, the earth and the various levelled change. In the use of this sort of venture, the affiliation needs to make its particular picture innovation so that the new item and the new innovation can be all around observed as its induced. The use of the utilizing the chip the memory stick of its items can in like way adds favourable circumstances and income to the affiliation. This can, in addition, make the cell phones of the Sony Products available and has various occupations of utilizing as a bit of advising and calling and moreover to extra records as well (Goetsch, David, and Stanley Davis). The utilization of the Felica in the telephone sparing reports can likewise incorporate making the life less mind boggling to its customers and clients and for degrees of progress of joining to the quick innovation on the planet. In such way, the affiliation can in like way beat its rivals for isolating its items and services too being the top gathering results of in the gadgets and furthermore in the point of confinement contraptions. It has besides the mission of being the essential affiliation which offers services for utilizing one card in the in people all things considered debilitating, in getting to, works and others at last for the point of confinement contraptions. In the usage of this venture, the clients can have a more significant and less asking forever living. In this change management or the proposed extend, it covers all the change of the ways of life of the clients' through subscribing in a memory stick. This must additionally be acknowledged in inside for every one of the zones and results of the affiliation (Alvesson, Mats, and Stefan Sveningsson). Focus on organizational competencies for competing effectively in the market Proper integration Reduction in operating costs Better customer service (Davenport, Thomas) Implementation Approach and Strategies The privilege and right creative work can be the fundamental walk for the execution of the quality services. The change on the proposed venture to the Sony can be critical and make it quick to execute through using the pro in the field of data innovation. This should, in addition, be possible and no more dependable opportunity to come up and be in the present style in the creating scene. After the procuring, the change and the frameworks can then be trailed by making and testing the items before it knew about the market. The advertising should in like way be possible in the specific nation and after that be taken after to showcase generally (Hrebiniak, Lawrence). The re-building should in like way be possible by taking after Lewin's idea and its three (3) arrange model (Cummings, Thomas, and Christopher Worley). Freezing or the defeating of the torpidity and affinities in the specific alliance which is appropriate in the Sony through beating its present services offers and joined additional sections which can be utilized as a bit of their step by step lives as the FeliCa memory stick in the PDA. Moving new structure change for the venture vanquishes the universe of remote with the utilization of the memory stick and change in the method for cell phone can understanding close by that there is in like way a change in the normal styles of utilizing the card which is the record stockpiling Refreezing the change can last which can understanding by the relationship as presenting this item which can keep going for a long time and can also be adaptable which it is so far open for progression The FeliCa is made by Sony which is a Contactless Integrated Circuit card that can enable the client to have an essential and beneficial life. The card gifts to send or even got data in a brisk security besides difficult to copy. It is in like way use in the ticket for the arrangement, for the point card or as the enrollment card, can in like way use as a get the chance to pass, a wallet which is electronically observed, for the ticketing and the e-exchanging or in the online business. It had been extremely observed that the card is flexible, has a multi-application, has the security segments, and it can be utilized as a part of a contactless way. Along these lines, it is the ideal open entryway for the planner to have a change to its items as the FeliCa will make extra parts in its administrations which are the utilization of the item in the memory stick as the breaking point data or use for sparing records (Rothaermel, Frank). This can be demonstrated when all is said in done socie ty after the principal examinations, testing, and evaluation of the item. The item can be endeavored by the endorser of the Sony items as the Sony Ericson with the target that essential should be possible. This will be another to get notification from the clients and support can be required to them. This is in like manner fundamental to the Sony to have the edge over its enemies and for them to use its administration's items. This item is in like way reasonable to give esteem and react in the due request in regards to proceeding with organic and change (Saint-Onge, Hubert, and Debra Wallace). Renewing System and Structure Before looking at changing the management of the alliance, it is fundamental to have an audit on its connection culture. The complete culture takes the vast majority of the encounters, the points of view, the qualities, and sentiments of the association. This is essential in the different leveled change since this is the stage for the workers on the most ideal direct and the considerations which are reasonable for the complete individuals in the wake of accomplishing the goals. By the Sony and the presentation of the FeliCa memory stick use in the PDAs, the agents must consider the alliance and its way of life, and the utilization of the affiliation must be in the perception of the arrangement and the level of change of the affiliation. The basic furthest reaches of the proposed plan is to have a change on the results of the affiliation and to could see its items all around. It had been comprehended that Sony is Multinational Company which works in the entire world, thusly, it is the certifiable wellspring of the relationship to be in like way is see the new item in the market scene as impact by the method for the items and the photograph it had been depicted as far back as years and strengthened by the purchasers. Thusly, the change and the model had been picked all together for the relationship to have progress for its items and for the relationship to see likewise in the field of putting away gadgets (Burke, Warner; Simons, Robert). For the relationship to accomplish an unrivalled outcome in the conclusive change it has been driven, then, there ought to be a huge support for the relationship of the association. The social occasion ought to be in support of the change of plan of the alliance, and it ought to also be in agree to the arrangement of the mind-boggling part. By ethicalness of the Sony, it is not exclusively to portray or to have an enormous change yet just a couple and trap must be done which is as of late the extra part of the FeliCa contraption. To the get the way of life of the relationship and moreover the whole masses of the clients is in like way central accordingly of the way that these individuals are the key pointers for the achievement of the affiliation. This should comparably be possible first to the relationship before it is executed so it can get the considerations and the demonstrations of the buyers in the utilization of the new items. The items are in like way administered by the dedi cation of the top management because of the way that they know the issue much and they are the markers in the connection. The top management then should urge to its accomplices and to its fortifications of putting everything out there on the management change for the entire arrangement movement. This item will empower Sony to remain focused and for the change of the items offers. Subsequently, the supervisors must evaluate the greater part of the zones required before entering the locale of the change management. The management should in like way cautious in the way of life changes occurred in inside and outside of the connection and their reaction toward the start of the new item (Gandomani, Taghi Javdani, Hazura Zulzalil, Abdul Azim Abd Ghani, and Abu Bakar Md Sultan;Wright, Christopher, Andrew Sturdy, and Nick Wylie). Overview of a Timeline Activity Weeks 1 2 3 4 5 6 7 8 9 10 Initiate Collect data Analyse and develop Test Proposal and approval Prepare installation Conversion forming Programming Equipment Procedures written Training Change over Check out Sign off Table: Gantt chart Source: (Created by author) Evaluation The following attempts are to be made to ensure the change process gets implemented properly in the organization: Educating the labourers as for the change: The agents must be moved to recognize the change. This can happen just in case they feel that the change will be gainful for them. In this manner, positive nature of the changes are to steer to the specialists to drive them Motivating them to take an interest in essential initiative plan with the objective that they feel that the change has improved their motivating force in the affiliation Management support must be extended so that the labourers not understand left and get demotivated Negotiating with the specialists if important to clear certain negative and unscrupulous impediments to change Use of impulse by chiefs with a particular true objective to bring the change if there is too less time for the specialists to get usual to it on account of a fundamental system for achievement (Wilson, Richard, and Colin Gilligan). Underlying Change Management Concepts Kurt Lewin (1951) displayed the three-step change model. This social investigator considers prompting being a lively adjustment of authorities working in binding headings. Main roles enable change as they drive specialists in the coveted bearing. Domineering qualities baffle change as they drive appoints the other direction. Like this, these powers must be investigated, and Lewin's three-step model can help move the modification toward the orderly change (Shirey, Maria). As appeared by Lewin, the hidden stage in the midst of the time spent changing manner is to unfreeze the present condition. The modified situation is viewed as the change state. Unfreezing is fundamental to beat the strains of individual resistance and social event resemblance (Worley, Christopher, and Susan Mohrman). Lewin's second step amidst the time spent changing behavior is an advancement. In this progression, it is imperative to move the target structure to another level of adjusting. Three exercises that can help the improvement step include: beginning agents to agree that current conditions is not valuable to them and asking for that they see the issue from a fresh perspective, arrange on an excursion for new, fitting information, and associate the points of view of the gathering to particularly respected, powerful pioneers that similarly reinforce the change (Cummings, Stephen, Todd Bridgman, and Kenneth Brown). The third step of Lewin's three-stage change model is refreezing. This progression needs to occur after the change has been executed with the objective for it to be kept up or "stick" as time goes on. It is high likely that the change will be brief and the experts will come back to their old congeniality (hones) if this progression is not taken. It is the good 'ol fashioned mix of the new estimations of the social affair qualities and traditions. The illumination behind refreezing is to adjust the new congeniality working out as planned by ethicalness of the change by modifying both the driving and constraining forces (van den Heuvel, Machteld, Evangelia Demerouti, Arnold Bakker, and Wilmar Schaufeli). Thus, Lewin's model addresses the impacts of strengths that either advance or control change. In particular, essential main impetuses impel change while compelling strengths renounce change. Consequently, change will happen when the blended way of one drive is more prominent than the joined way of the revoking set of powers. Strengths, Weaknesses and Limitations Change is regularly ceaselessly mind boggling. It passes on crisp insights to the table and opens up new entries for agents. Notwithstanding, change can in like way be horrendous if a structure is either not set up or productive. Change is central in all affiliations. Regardless, the way change is started can differentiate. It can be obliged upon relationship by outside powers or just begun from an assertion that the affiliation may drop obsolete. Thusly, change management can be to a great degree valuable to a connection. The change enables the relationship to better foe their adversaries and grows new aptitudes or items that will get a higher preferred standpoint. What takes off change management methodology invaluable to most affiliations is that it licenses change management get-togethers or administrator to deal with any proposed new course acceptably. Change management in like way social requests see why the change was basic, so they will comprehend it and progress. Change can be vital for an ace since it will present to them the opportunity to have a go at something new and increment new aptitudes. With the open correspondence and exchanges that change management system drives, individuals (specialists, partners and customers) will have a more clear stake in the outcome since they have executed the course of action. People all around don't set up the strength to things that they have proposed (Brown, Kerry, and Stephen Osborne). There are, notwithstanding, a couple of obstacles to the change management prudence that has more to do with not genuinely taking after its structures. If resistance from experts is not enough regulated through correspondence, it can wreck any wander. Not understanding the lifestyle of your association can allow the discussion technique pioneers to course confused or undermining information about the change. In addition, extras and customers ought to be kept prepared and gotten on the change. If not, they take off other than refute the change, and clients may encounter another connection (Bridges, William, and Susan Bridges). References Alvesson, Mats, and Stefan Sveningsson.Changing organizational culture: Cultural change work in progress. Routledge, 2015. Bridges, William, and Susan Bridges.Managing transitions: Making the most of change. Da Capo Press, 2017. Brown, Kerry, and Stephen P. Osborne.Managing change and innovation in public service organizations. Routledge, 2012. Burke, W. Warner.Organization change: Theory and practice. Sage Publications, 2013. Cummings, Stephen, Todd Bridgman, and Kenneth G. Brown. "Unfreezing change as three steps: Rethinking Kurt Lewins legacy for change management."human relations69, no. 1 (2016): 33-60. Cummings, Thomas G., and Christopher G. Worley.Organization development and change. Cengage learning, 2014. Davenport, Thomas H.Process innovation: reengineering work through information technology. Harvard Business Press, 2013. Gandomani, Taghi Javdani, Hazura Zulzalil, Abdul Azim Abd Ghani, and Abu Bakar Md Sultan. "Towards comprehensive and disciplined change management strategy in agile transformation process."Research Journal of Applied Sciences, Engineering and Technology6, no. 13 (2013): 2345-2351. Goetsch, David L., and Stanley B. Davis.Quality management for organizational excellence. Upper Saddle River, NJ: pearson, 2014. Hrebiniak, Lawrence G.Making strategy work: Leading effective execution and change. FT Press, 2013. Rothaermel, Frank T.Strategic management. New York, NY: McGraw-Hill, 2015. Saint-Onge, Hubert, and Debra Wallace.Leveraging communities of practice for strategic advantage. Routledge, 2012. Shirey, Maria R. "Lewins theory of planned change as a strategic resource."Journal of Nursing Administration43, no. 2 (2013): 69-72. Simons, Robert.Levers of control: How managers use innovative control systems to drive strategic renewal. Harvard Business Press, 2013. Sony Global - Sony Global Headquarters. 2017. Sony.Net. https://www.sony.net/. Suparta, Wayan. "Application of near field communication technology for mobile airline ticketing."Journal of Computer Science8, no. 8 (2012): 1235. van den Heuvel, Machteld, Evangelia Demerouti, Arnold B. Bakker, and Wilmar B. Schaufeli. "Adapting to change: The value of change information and meaning-making."Journal of Vocational Behavior83, no. 1 (2013): 11-21. Wilson, Richard MS, and Colin Gilligan.Strategic marketing management. Routledge, 2012. Worley, Christopher G., and Susan A. Mohrman. "Is change management obsolete?."Organizational Dynamics43, no. 3 (2014): 214-224. Wright, Christopher, Andrew Sturdy, and Nick Wylie. "Management innovation through standardization: Consultants as standardizers of organizational practice."Research Policy41, no. 3 (2012): 652-662.